You own the idea and the customers. We build and run the rest.
The idea and the people who want it are the hard, human part — and they're yours to keep. We build and run everything around them: the site, the payments, the books, the hosting, the works — with a dedicated AI partner keeping it sharp. You stay the owner and the CEO.
Our technology works in the background and surfaces only when it needs your real judgment — never as theater. That's why we're called User in the Loop.
WE BUILD THE FIRST VERSION BEFORE YOU OWE US A THING · YOU STAY MAJORITY OWNER + CEO
THE ROUTE
From your idea to a business that runs.
You've got the idea
And the people who'll buy it.
We meet your customers
One short chat about who they are.
We build a preview — free
A real, clickable prototype. No commitment yet.
You say go — $1,000 once
Credited into your business. We build it for real; you go sell it.
We're all in
It covers its costs within three months of going live — and we run it together.
WHO DOES WHAT
Two halves of one loop.
The half that makes the business yours — the idea and the customers — and the half that makes it run. Neither works alone. Together they close the loop.
Customers
Operations
Every business is unique. We can partner across any of what's on our half — the exact shape of each deal (what we run, the split, the terms) is worked out with you, based on your business's circumstances. Nothing here is one-size. Deal specifics live in one reusable founder agreement, signed before we're all in — plain English, no entity to unwind if it doesn't work out.
WE WERE OUR OWN FIRST FOUNDERS
We ran the experiment on ourselves first.
We built these businesses at our own risk to prove the technology — then decided it was too good to keep private. This is the exact infrastructure we'd put behind yours.
DIFFERENT
Anyone can build anything now. Doing it right is the rare part.
Your customers stay in the loop
Proprietary tech watches what real visitors respond to and folds it back into your site, week after week. Our special sauce — and our name.
A marketing engine, not a brochure
Audience discovery, outreach, and send pipelines run for your business autonomously — the same engine behind our own ventures.
Found by AI, not just Google
Every site is built for generative-engine optimization from day one — when your customers ask an AI, you're the answer.
Paid reach — rolling out
Managed click campaigns, measured against real revenue — coming to studio ventures next.
Enterprise-grade underneath
World-class security, extensible architecture, repeatable loops — the scaffolding it actually takes to make AI dependable.
Two operators with 100 years between them
We generated $2.5B+ in investment and managed partnerships delivering $4B+ in annual run rate — at a leading global consulting firm, then one of the world's largest cloud providers.
AI tools, backed by 100 years of operating experience.
The tech runs your back end in the background and surfaces only when it needs your real judgment — never a performative approval to make you feel in control.
Your business gets its own dedicated AI partner, and you get the handful of things a CEO actually needs to know — in plain English, every week. When it matters, the humans who built five businesses are one message away.
“I moved your slow scent to the bottom and put Fig & Woodsmoke up top — it's your best seller. Want me to email your 3 repeat buyers a thank-you?”
OWNERSHIP
Your idea is yours. It stays that way.
You keep the majority, the chair, and the thing you came in with. Our stake is the price of a partner who builds the whole company and carries every bill until it stands on its own.
A real co-founder, not a vendor.
ILLUSTRATIVE — THE EXACT SPLIT IS NEGOTIATED PER DEAL
You stay the majority owner and run the show. There's no monthly bill and no ops fee — we carry every build and running cost, and our money comes from the profits, right alongside yours. The specifics live in one plain-English founder agreement.
Your idea, your customers, your company. We just build and run it with you.
What we won't pretend about
This goes near the top, not the fine print
It's $1,000 to start
Once, at the go decision — not for us, proof you're serious. Credited into your business.
You bring the customers
We build and run everything else. Getting the first customers is your half.
There's a three-month clock
The business needs to cover its own costs within three months — counted from the day you go live, not from signing. We'll tell you honestly how it's tracking.
No chatbots in a trench coat
If anyone could get it from ChatGPT, it's not a business. We find the part only you can offer.
ANSWERED STRAIGHT
The questions everyone asks first.
What does it cost to start?
One thousand dollars, once — and only at the moment you say go, after you've clicked through a free working prototype. It's a commitment signal, not a fee, and it's credited into your business when we go all-in. There's no monthly bill — we carry the entire build and the roughly $100–200 per month running costs ourselves.
Do I keep ownership of my idea and my business?
Yes. You stay the majority owner (50–70%) and the CEO. Your idea, your name, and your customer relationships are yours on day one and yours if we ever part ways. Our 30–50% stake is the price of a partner who builds the whole company and carries every bill until it stands on its own.
Can I build a business with AI on my own instead?
You can — AI tools can build you a site in an afternoon. What we learned running large technology partnerships is that the demo is the easy part: making it dependable takes an entire scaffolding of security, payments, books, hosting, analytics, and operations. That's the part we run, with technology that surfaces only when it needs your real judgment — so going with a partner means you focus on the product and the customers, the parts only you can do.
What happens if my business doesn't work out?
The test is honest and defined up front: within three months of going live — never counted from signing — the business needs to cover its own running costs, roughly $150 a month in revenue. If it misses, we wind down on a one-page agreement: there's no entity to unwind, and you walk away with your idea and everything you brought.
You've got the idea. Let's build the business.
Twenty minutes. We build the first version. No pitch deck required.
Start with a conversationEmail Greg directly — a human behind the studio reads every note.